Learning to become an accomplished and knowledgeable audio engineer is an enormous undertaking. While we’re lucky to live in the age of the internet, where so much information is available for free, that information is not always presented in a form that allows us to make the best use of it. Spend time on YouTube, for example, and you’ll find a wealth of video content aimed at those who want to master the art of mixing, yet a lot of it is inaccurate, misleading, out of context and inapplicable, or simply incompatible with your own experience and what you’re attempting to do in the studio.
Our in-house music business guru, Jay Coyle, has managed crowdfunding and direct-to-fan campaigns for bands like the Barenaked Ladies, Veruca Salt, and the Presidents of the United States of America (to name a mere handful). He always instructs his clients to be themselves and share their stories genuinely when communicating with their fanbases.