Christine Elise Occhino is a serial entrepreneur with a passion for the music business. In addition to being a vocalist herself, she is the CEO of Elise Music Group, Artistic Director of The Pop Music Academy, and owner of Stamford Recording Studio. She is also the proud Founder and Executive Director of Hope in Harmony, a 501(c)(3) nonprofit organization that uses music to help and heal those in need. Christine is a member of the Grammy Recording Academy, the American Society of Composers, Authors, & Publishers, and the Berklee College of Music Alumni Association. She has spoken on many music industry panels, contributed writing for music business publications for over a decade, and currently hosts the music-based web series and podcast, Soundbytez.
Solution: Create criteria. One of the biggest mistakes ambitious musicians make is overbooking just for the sake of playing out. I constantly hear colleagues complaining about gigs their bandleaders probably shouldn’t have taken in the first place. A band member once made me promise I would only take gigs if I could answer “yes” to at least two of these questions: (1) Is it lucrative enough to ensure that no band member is losing money (including the pay they would sacrifice if they had to turn down another show because of this one)? (2) Will it give us real exposure or positively build the band’s identity? (3) Could it be the most fun we’ve had all year?
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